5 Ways I’m Bringing My Business and My Life to the Next Level

In the last year and a half, I’ve experience a lot of change. I went from feeling like I had hit rock bottom to feeling like I was on top of the world.  For the first time in my life, I am happy, I have clarity and I have no doubt about what I want my life to look like. And, I know I will create it. Clarity came from some really bad experiences but it also came from some life changes that I knew I needed to make to turn my dream life into reality. Here are the 5 things that have helped me improve my business and my life in the last 18 months:
1.    Extreme Self-Care
Self-care is something that most people, especially women, struggle with. We care for everyone else and then, if there is any time or energy left, we care for ourselves. That was the old me. Now, I come first. My health and well-being is my number one priority. I exercise, eat well, nurture myself and take time for myself every day. I’m not being selfish. I’m acknowledging my value, my needs and my worth. I deserve it.
2.    Working with a Coach
Clarity is key. I know what I want, what I need and who I am. My Coach helped me get clear on my priorities and get laser focused. That allowed me to create a new website that reflects my values, skills and personality. I now attract the people I want to work with. Coaching has helped me stay focused and accountable for things I commit to.
3.    Knowing My Ideal Client
One of the first things I worked on with my coach was my ideal client profile. I dug deep to identify who that person is – her business, her values and her needs. This clarity has made it easy to know when someone is a good fit for me and my business.
4.    Co-Working
I have worked from my home for over 13 years. I feel a great sense of freedom but at times, an even greater sense of isolation. I recently joined The Commons Workplace in my home town. I have a membership for 1 day per week where I can get out of my office, get a change of scenery and interact with real live humans. Not only has it been great to get out of my home office, it has been a great source of referrals. And the best part – it has expanded my creativity. I am surrounded by other small business owners who I can collaborate with. I attend monthly happy hours and weekly TED talks. I used to struggle with finding time to work on my business. Now I commit to one day per at the Commons and it is all about my business, my professional development and my marketing.
5.    Networking on a Deeper Level
When I started my business, I started networking. I knew I needed to get out of my office and meet people to get the word out about my new business. I went to every event I could find. It felt like I was really just throwing business cards out and hoping that they would be caught by the right people. A dear friend referred to it as “spray and pray”. It’s not at all effective. My new approach is very deliberate. I am extremely selective about what events I attend and what groups I join. I align my networking with my values, my ideal client profile and professional development needs. I go where my ideal clients go and connect with like-minded people. I focus on collaboration and developing advocates who know my business and can easily refer me. And I do the same for them.

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5 Ways I’m Bringing My Business and My Life to the Next Level — 9 Comments

  1. NICE WORK! This is exciting, Amy. I can’t wait to see more.

    Self care can be SO hard. Especially for us “do-ers”. It’s conscience decisions every day to, in the words of a very dear friend of mine, “make every bite count”, exercise to your ability, socialize with good, positive people and take time to just do nothing, pray, meditate or love the dog.

    Amy, I am very excited for you. This is going to be great. Good luck.

    Kimberly Dahline

  2. Thanks so much, Kimberly! I love your comments. I think we forget to care for ourselves. It’s about awareness and being present.

  3. Hey, Steve. I give you credit on helping me get clear on how to communicate what it is that I do for my clients. Thank you!

  4. Hi Amy! Your blog is SO on point! Way to go! Please join me for lunch on Monday, July 15th at Pinstripes in Edina. We’ll meet at 11:30am- 1pm. The details are on the Metro Woman website. We’re thrilled to have you in the directory! Welcome to the team. Your blog has been chosen to be featured on our site. Congrats on your well deserved success! Keep going!!! Xoxo

    Shannon Johnson,
    Twin Cities Metro Woman Directory
    Connect. Support. Grow.

  5. Hi Amy, I met you at an event held by Michelle Stimpson with LifeShine Coaching. I love that you office at The Commons! I was just at their new Minnetonka location yesterday and it’s beautiful! Great tips in this blog!

  6. Amy, being selective of your groups & events is key to your time management/business success. This past year, I joined two important groups. 1. UP Woman (in Michigan, undeniably powerful) 300 women. 2. Energy Mastermind (group of 5 authors & businesswomen. These groups have provided me with much growth and clarity.
    As an Author and Essential Confidence Coach, I wanted to be sure to invest my time wisely.
    There IS power in knowing your IDEAL client.
    What I have found out, not EVERY venue equals sales for book signings.
    Thank you for sharing your well written advice.

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